Luxury holiday cottages South Devon could be set to receive a boost with news that a £2.5 million global film campaign courtesy of VisitBritain – ‘Sounds of GREAT Britain’’ – went live last week. The film was distributed across the US, China, Brazil, Gulf States, India, and Europe too.
Traditional British activities and sounds are set in contrast to Rudimental’s hit soundtrack, as the video aims to signify a contemporary and modern Britain.
The advert features locations, landmarks, people, as well as incorporating experiences, including our very own Dartmouth steam railway, the sound of a tennis crowd at Wimbledon, the medieval fortification at Caerphilly Castle, and the buzz from being at LoveBox festival.
There is a digital version of the advert that goes a step further, allowing users to create their very own personalised advert and schedule. Once their personal experience is complete, they are taken to discover more about their chosen itinerary on VisitBritain’s LoveWall, and they also have the option to share with friends via Facebook, Twitter and Weibo.
Watch the video here: